The company’s achievements start from a specific mission: to offer its customers products that respect the balance between quality and price range; a collection very well assorted made in Italy but with international influences. The above points add to the desire to enhance the natural beauty of every woman and to follow their historical evolution. All the PFCMNA brands offer a wide variety of clothes and accessories that allows you to create contemporary and seductive looks suitable for an everyday lifestyle.
In 1931, Gerardo Prisco founded his first textile distribution company. Over the decades, this has evolved into a business aimed at production and distribution of clothes dedicated to the “fast fashion” market.
In 1994, Gerardo Prisco’s five sons, after having produced and distributed clothes for 3rd parties for about twenty years, decided to give vent to their creativity, using the know-how they had acquired. In 1994, they began to produce and distribute their own brands to sell in the “ready-fashion” sector.
In 2004, Fracomina was born; a feminine brand with a strong Italian identity, which guides the passion and tradition of the entrepreneurs towards the future.
In 2006, the Prisco family founded P.F.C.M.N.A. S.p.A., which creates labels capable of reaching a wide audience. The vocation, inspiration and the desire to grow represent the common thread of the new business strategy and so in about a year they reached their excellent sales objectives.
In 2010, Fracomina Mini was born, a collection dedicated to the junior world. A brand created to meet the modern needs of a market where “complete” supply makes brands famous and attractive in international contexts.
In 2014, after a decade, PFCMNA has become a successful group capable of reaching all the predetermined goals “step by step” and of consolidating their concept of “low luxury” business.
The successful and improving way of the Fracomina brand keeps on growing and getting its position in the market. The international high-level campaigns, the opening of the Flag Ship store and the stunning showroom in Milan are just a couple of the touchable and visible signs of the prestige of the company.
Bella, Fracomina’s new “denim icon” makes its debut. After years of study and improvements, the Fracomina creative design team has developed a product that will revolutionize our idea of denims. This is a product that goes beyond the product, crossing aesthetic boundaries and performing its function with the greatest possible benefits. 2020 will see the launch of Bella, soon to become the fashion world’s ultimate “must have”.