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Fracomina opens in Milan's fashion district

On September 26, 2025, Fracomina inaugurated its first Milan store at Via Manzoni 37, one of the most prestigious streets in the Quadrilatero della Moda.
The opening marks a strategic milestone and a further step in the brand’s journey of international growth and consolidation.

The new Fracomina flagship store stands out for its refined design and a layout carefully conceived to enhance the collections, with thoughtfully designed lighting and a spatial organization that guides customers through an immersive experience.

Architecture, materials, and display solutions embody Fracomina's new identity, transforming the store into a space that goes beyond a simple shopping experience.

The event in Via Manzoni was more than just an opening; it was a journey that blended the passion and energy of Naples with the elegance and rhythm of Milan.

An event that became a bridge between tradition and modernity.

Among the lucky charms crafted by master Marco Ferrigno, Gino Sorbillo’s fried specialties, Scaturchio’s pastries and sfogliatelle, an exclusive DJ set, and the presence of influencers and fashion personalities, the event celebrated our roots while looking toward the future: fashion and tradition intertwined in a truly Italian celebration.