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Elegance and joie de vivre are those qualities so typically associated with continental allure and frequently found in the Italian female who, acutely aware of her inimitable charm and beauty, nonchalantly seduces with a dazzling smile and soft feminine charisma.
The new campaign is quite simply a tribute to refined Italian beauty as seen against the dramatic backdrop of the world-famous island of Capri, an achingly soulful Italian location that glows with its own light, revealing glimpses of unspoilt nature and spectacular shots of a Mediterranean that warms the soul. The campaign models wear the key garments from the summer collection in a gorgeous vibrant offering of prints and styles made for women who are always on the move and full of verve. The boho-chic blouses, pretty crop tops with ruffles, romantic gingham-patterned dresses and frayed shorts to be worn with floral blouses all build up a picture of an authentic and self-aware woman. A beautiful woman, or one who is bella, as the Italians would say.
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